Service website · Design & development

Ahmed Driving School.

Separate journeys for new learners and future instructors, connected by one clear public website.

James’s design and development project for Ahmed Driving School brings lesson information and instructor training together in a public-facing WordPress website. This earlier project is presented as James’s individual experience, rather than a joint studio commission.

01 / THE CHALLENGE

The job to be done.

A learner choosing lessons and a person considering instructor training are looking for different answers. The site needs to separate those routes while keeping pricing, contact and the next step easy to find.

02 / THE APPROACH

Thought through.
Built with care.

The website uses dedicated lesson and instructor-training content, with navigation and calls to action shaped around each audience. Manual and automatic lesson information has its own page, supported by guidance, frequently asked questions and routes towards pricing and an enquiry.

03 / THE RESULT

Out in the world.

Visitors can explore the relevant service and continue towards booking or contact. The public website also links to external pupil and instructor systems; those third-party applications are separate from James’s website work.