B2B technology · WordPress
Instrumentix.
A specialist technology website, developed by James from the visual direction supplied by Pelekan Design.
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Instrumentix presents trading infrastructure intelligence to a capital-markets audience. James developed the marketing website from designs provided by Pelekan Design. His role covers the WordPress build, rather than the underlying Instrumentix technology product.
The job to be done.
Specialist product information needs both an overall story and routes relevant to different audiences. The website brings product benefits, solution pages, resources and demo enquiries into a structure the business can maintain.
Thought through.
Built with care.
James translated Pelekan Design’s layouts into a bespoke WordPress theme with reusable sections for product features, solutions, people, partners and calls to action. Resource and case-study templates support longer material, while content feeds connect recent items to the wider site.
Out in the world.
The build gives specialist information a consistent presentation and an editable content structure. Demo forms collect company and role context alongside an enquiry, connecting the material on the site with a practical next step.
First Demolition
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